This project aims create a dedicated space for 1:1 personalization. Guiding users toward meaningful products faster, and creating a scalable framework that supports future intelligence‑led browsing experiences.

As part of an initiative to improve product discovery and engagement, I led the design of a personalized Product Listing Page (PLP) for Aritzia, aimed at surfacing more relevant content based on user behavior, preferences, and intent signals.

AI accelerated the end-to-end design process by supporting competitive analysis, ideation, prototyping, user research, and problem definition.